Weekender: Burger King's 5-step plan for hacking pop culture

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Marketing Dive's Top News Weekender | June​ 23,​ 2018 BROUGHT TO YOU BY — Crisp Thinking Top Risks Facing Advertisers on Social Discover how to improve your social media advertising ROI and boost performance with our social ad moderation toolkit. Download your copy Burger King's 5-step plan for hacking pop culture At Cannes Lions, the brand's CMO and agency discussed their successful deployment of "hackvertising," which borrows from hacker culture. Campaign Trail: Burger King Russia's World Cup disaster; Snickers' apology tour; McDonald's debuts the 'Frylus' Two brands are saying sorry, albeit for very different reasons, while another marketer goes for a repeat with oddball novelty products in this week's picks.  Kraft Heinz SVP Michelle St. Jacques on creating noise that furthers a brand In an interview at Cannes Lions, the head of brand and R&D talked about recent successes like Country Time Legal-Ade and the importance of "really strong listening." Maybelline's marketing gets consumers' lips to do the talking Engagement Labs' Brad Fay lays out three lessons marketers can learn from the beauty brand that's increased its share of conversations both online and off. McDonald's teams with Viacom on co-branded campaign to leave people 'Speechless' The effort includes integrations with MTV's "Wild 'N Out," Comedy Central's "The Daily Show" and custom content in the lead-up to the BET Awards. Best of What We're Reading Business Insider Chipotle is testing a milkshake and a take on avocado toast as the struggling chain enters a new era Variety Oprah Winfrey, Apple Sign Multi-Year Content Partnership Retail Dive Too many ads, clunky websites turning off digital shoppers Digiday In Cannes, a marketer backlash to influencers is growing The Wall Street Journal Voice Assistants Are the New Marketing Battleground Food Dive One year later, has Amazon become the grocery disruptor everyone feared? Suggest a story we should read Upcoming Event What Your Business Needs to Know About Data Management June 26, 2018 - June 26, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Social Media Trends Video Analytics Corporate News Mobile

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