May 31 - Why State Farm is doubling down on esports | Frito-Lay sponsors FIFA Women’s World Cup

Frito-Lay makes largest-ever investment in women’s sports for World Cup; LinkedIn emphasizes the power of networking in global push; How restaurants can get a slice of Gen Z’s $360B spending power View online | Signup | Forward

Daily Dive May​ 31,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Reputation Take Part: National Review Day Awaits! National Leave a Review Day celebrates the impact of customer reviews on businesses. Discover how feedback shapes success. Learn more.   How State Farm meets the challenge of Gen Z marketing with esports The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner. Frito-Lay makes largest-ever investment in women’s sports for World Cup As women’s sports continue to gain viewers, the snacks marketers’ activations will span popular brands and include its Cracker Jill campaign. LinkedIn emphasizes the power of networking in global push Created with Droga5, “Find Your In” includes a minute-long spot and creator-led activation and arrives following a major round of layoffs at the company. Sponsored Content by Shuttlerock 2023 marketing report: ‘The Spotlight is on Creative’ Economic uncertainty, weakened targeting and changing platform dynamics are creating a landscape in which creative—more than ever—is key to campaign performance. Download creative report. How restaurants can get a slice of Gen Z’s $360B spending power This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X. Read more news Inside the Rise of Retail Media Networks Retail media is forecast by researchers to be the fastest-growing marketing channel in 2023. Explore how chains like Marriott and Lowe’s are taking advantage of this growth in this Trendline. Access Now From Our Library Webinar - on demand How to Meet Grocery Shoppers Where They Are Custom content for Chicory Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Webinar - on demand A Marriage of Data and Creative: Making Advertisements Personal Custom content for Celtra Playbook 5 Ways Online Retailers Build Customer Loyalty with DXI Custom content for FullStory View all resources What We’re Reading Digiday With advertising in flux, Twitter is outsourcing ad monetization to ad tech Ad Age BUD LIGHT ANNOUNCES MONETARY SUPPORT FOR LGBTQ+ BUSINESSES The Hollywood Reporter Cox, Fox and CBS Reach $48M Settlement in TV Ad Price-Fixing Litigation Suggest a story we should read Upcoming Event 29 JUN Webinar | 2 p.m. ET Leverage Data-Driven Strategies to Drive Sustainable Growth Presented by studioID and CoreLogic Company Announcements Press releases from companies in your industry. Transforming how retail brands connect with customers when timing matters. Press release from PostReminder Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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