Weekender: Social platforms' explosive revenue growth signals pandemic weight on digital has lifted

Signup | Forward Weekender Oct.​ 31,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Cheetah Digital Be a Marketing Maverick Hear from Mavs CEO Cynthia Marshall about building a better culture around diversity and inclusion and how marketers can support this mission. Reserve your spot.   Social platforms' explosive revenue growth signals pandemic weight on digital has lifted Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off. Babe Wine sells out of 'Election Night Survival Kits' as voters cope with stress While other brands encourage people to register and vote, the AB InBev brand took a playful approach, selling a stress ball, tissues and a pillow donning the words "scream here." Forrester: Marketing will shift to localized, loyalty-based efforts in 2021 Greater difficulties in tracking consumers and a weaker economy may drive strategic changes, including brands trimming budgets for sports sponsorships. Sponsored Content by Marketing Dive's studioID How identity marketing helps Comcast reach Gen Z In a competitive marketplace, the company that wins in customer acquisition is the one with the most compelling promotion. Learn how Comcast is reaching Gen Z with targeted offers in this on-demand webinar. Chipotle lets diners track environmental impact of burritos as restaurants prioritize sustainability The Real Foodprint tracker, which mirrors a recent move by Panera to label eco-conscious menu items, is explained by Bill Nye in TikTok videos. Kind will pay fitness expenses for fans of energy bars — even its competitors' With the launch of its new energy bar, Kind escalates its marketing battle with competitor Clif and gets in on the accelerating at-home exercise trend. Dove soundtracks self-care with Pandora partnership Inspired by its Dove Mango Collection, the Unilever brand is leveraging the idea that sound helps shape sensory perception to connect with consumers. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 2020's bevy of brand refreshes reflect new marketing mandates The pandemic, Black Lives Matter movement and other factors have marketers rethinking logos, packaging and visual ways their identity is presented. Deep Dive Can retailers reinvent holiday cheer in a pandemic? Mall Santas, tree lighting, Macy's Thanksgiving Day parade — retailers have to rethink every cornerstone of the holiday season, without losing the joy. How One Gym Used Personalized Offers to Stay Afloat Explore how fitness innovator P.volve increased their service offerings despite COVID-19 in this upcoming webinar. Register Now From Our Library Playbook How Retailers Need to Prepare for the 2020 Holiday Season By studioID Playbook Strategic Moves for the New E-Commerce Landscape By studioID View all resources Best of What We're Reading CNBC Yum Brands quarterly revenue rises 8%, fueled by higher Taco Bell demand The Drum Women in marketing leadership roles soar, diverse representation lags far behind Ad Age Inside Facebook's push to get advertisers to plug directly into its ad servers Variety NBCUniversal Chief: Peacock Is ‘Opposite of Quibi’ as Streamer Reaches 22 Million Sign-Ups The Wall Street Journal Ad Giant Omnicom Reports 11.5% Revenue Drop in Third Quarter Bloomberg After Going All-In on Amazon, a Merchant Says He Lost Everything Suggest a story we should read Upcoming Events How to Deliver a Contactless Holiday Experience Nov. 4, 2020 - Nov. 4, 2020 | Webinar 2pm ET Keeping Up with COVID-19 Signage to Improve the Customer Experience Nov. 18, 2020 - Nov. 18, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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