August 24 - Frito-Lay links personal packaging to Alexa | Foot Locker, Nike go back to the '90s

Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign; Lands' End takes to the road in latest campaign; Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection; Axe taps rapper Kyle for high school workshops on toxic masculinity View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 24,​ 2018 Frito-Lay ties Alexa skill to personalized back-to-school packaging Parents can write custom notes on the chip maker's variety packs, and submit their best entries online for a chance to win a $1,000 weekly prize. Foot Locker and Nike go back to the '90s with 'Discover Your Air' campaign The push includes experiential activations in Atlanta and Houston and Instagram and YouTube content featuring hip-hop, style and culture influencers. Lands' End takes to the road in latest campaign The retailer has recently tried to extricate itself from Sears' shadow, and this solo campaign pulls on the popularity of older favorites to win back customers. Froot Loops, Awaytomars sourced from 700 designers for their cereal-inspired capsule collection The unisex, limited-edition line debuted at a trunk show at Kellogg's NYC Café, where some of the items are being sold.   Axe taps rapper Kyle for high school workshops on toxic masculinity The brand piloted the program last year in Columbus, Ohio, and 81% of participating students said their view of masculinity changed for the better. Read more news What We're Reading Mobile Marketer Facebook pulls VPN app from Apple App Store over privacy concerns The Drum P&G – not the first brand to attempt WTF trademarking The Wall Street Journal Tech Giants Target Accounts Linked to Iran Food Dive Oprah lends star power to Kraft Heinz's cauliflower crust frozen pizza Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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