Aug. 31 - Nike aces Serena Williams ad | Amazon's ad team rolls into Boulder

Amazon to expand Boulder, Colorado hub as advertising business accelerates; Hyundai links rivalry-focused NFL content series back to its website; Facebook compares video consumption habits across its services to help advertisers; Just 20% of travel planning searches happen exclusively on mobile, survey finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 31,​ 2018 Note from the editor Because the U.S. financial markets will be closed in observance of the Labor Day holiday, Marketing Dive will not publish a newsletter on Monday, Sept. 3. For a little weekend reading, you can check out our recent features on the changing face of masculinity in advertising and how Campbell's VP of digital acceleration races against quickly evolving consumer tastes. We'll be back in your inbox as usual on Tuesday, Sept. 4. See you then, and as always, thanks for reading, Peter Adams Reporter, Marketing Dive Twitter | E-mail Column Campaign Trail: Nike aces Serena Williams ad; Snickers' rap battle; Alexa belts 'Mamma Mia!' The athletic apparel marketer stands by its "superhero" amid French Open controversy, while the candy maker trots out Elton John and Amazon's voice assistant gamifies Abba tunes.  Amazon to expand Boulder, Colorado hub as advertising business accelerates The company began building its ad team in the city last summer and has created more than 1,500 full-time jobs in Colorado at corporate offices and fulfillment centers.  Hyundai links rivalry-focused NFL content series back to its website Teasers for each episode of the three-part "Cover 2" will run during game broadcasts and direct viewers back to HyundaiUSA.com for the full show. Facebook compares video consumption habits across its services to help advertisers In a blog post, the company offered suggestions on creating video campaigns tailored to specific audiences and their viewing habits. Just 20% of travel planning searches happen exclusively on mobile, survey finds Around half of respondents used desktops, while 26% used mobile and desktop equally, with paid search campaigns being particularly effective. Read more news What We're Reading Bloomberg Google and Mastercard Cut a Secret Ad Deal to Track Retail Sales The Street Coke Adds Coffee Giant Costa to Drinks Portfolio After $5 Billion Whitbread Deal Campaign US WPP to appoint Mark Read as CEO The Wall Street Journal Snap Taps WarnerMedia CMO To Lead U.S. Sales Suggest a story we should read Upcoming Event The Art and Science of Marketing Analytics Sept. 20, 2018 - Sept. 20, 2018 | Webinar 2 PM EDT Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile

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