Weekender: Lowe's supplies inspiration for DIY signs to thank healthcare workers

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Marketing Dive's Top News Weekender | April​ 4,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The State of Marketing Personalization In this survey report, we explore insights from brands on their biggest successes and challenges when it comes to knowing their customers and delivering hyper-personalized experiences. Download now. Lowe's supplies inspiration for DIY signs to thank healthcare workers The campaign calls on consumers to share their gratitude through crafts and post photos online with the hashtag #BuildThanks. Consumers believe brands can lead coronavirus response, but demand practical solutions Businesses that prioritize profits over the health and security of people during the pandemic risk damaging trust permanently, Edelman found. Stella Artois taps 'Love Is Blind' stars to talk romance on Instagram Live Couples who get engaged while social distancing can post with the hashtag #WeddingContest to enter for a chance to have the brand fund their wedding. Hasbro supports families staying indoors with new online resources Bring Home the Fun website supplies useful ideas and relatable stories for parents seeking ways to keep kids occupied during coronavirus lockdowns. Gartner: 65% of CMOs are preparing for budget cuts Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How will coronavirus pressures shape the agency in-housing debate? The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified. Best of What We're Reading Adweek The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers AdExchanger Ad Tech M&A Fell Off A Cliff In Q1 – And Not Just Because Of COVID-19 CNBC Ad giant WPP pulls dividend, CEO 'very cautious' about the impact of virus on marketing budgets Adweek Publishers May Lower Their Standards on Ad Quality in Search of Revenue Adweek Publicis Groupe Accelerates Global Marcel Launch, Citing Need for Connectivity During Coronavirus Pandemic AdExchanger Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn't A Cure-All Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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