April 17 - Will coronavirus usher in a new era for brand purpose? | BMW accelerates esports marketing

BMW's esports marketing undergoes 'major expansion' amid coronavirus; P&G's Aussie sponsors virtual college graduation; Recent CTV ad fraud scheme could be biggest ever; The tricky business of retail marketing in a pandemic View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 17,​ 2020       BROUGHT TO YOU BY — Validity State of CRM Data Management 2020 Report Uncover what high-performing companies are doing right with CRM data quality and how you can do the same. Download your copy of the report today!     How coronavirus could usher in a new era of brand purpose The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said. BMW's esports marketing undergoes 'major expansion' amid coronavirus The automaker is deeply integrating its marketing and innovation efforts with five top teams from around the world as esports continue to thrive. P&G's Aussie sponsors virtual college graduation Hosted by Her Campus, the digital event aims to boost morale among young women as COVID-19 cancels commencement events across the country. Recent CTV ad fraud scheme could be biggest ever At its peak, the Icebucket bot network impersonated more than 2 million people and generated 1.9 billion ad requests. The tricky business of retail marketing in a pandemic Even with most transactions frozen, this can be a good time to talk to customers, experts say. But retailers need to send the right message. Opinion Measure twice, cut what? Downturns don't always doom your bottom line. Building strong measurement strategies through data can help you base decisions on adjusting spend while helping your company adapt and thrive, writes Analytic Partners' Nancy Smith. Read more news What We're Reading Campaign Creative leader Greg Hahn among high-level talent laid off from BBDO Variety Facebook Cancels All 'Large Physical Events' Through June 2021 Adweek AMC Networks Rolls Out Upfront Portal to Assist Buyers During Pandemic MediaPost Meredith Corp. Expands Sales Guarantee To Advertisers Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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