April 16 - ESPN taps Facebook, Reese's for Michael Jordan series | Amazon cuts affiliate commissions

Report: Amazon cuts affiliate commissions across categories; Busch promises year of beer to 250 couples who change wedding plans; Michelob Ultra streams workouts while helping personal trainers; Measure twice, cut what? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 16,​ 2020       BROUGHT TO YOU BY — Validity State of CRM Data Management 2020 Report Uncover what high-performing companies are doing right with CRM data quality and how you can do the same. Download your copy of the report today!     ESPN enlists Facebook, Reese's, State Farm for custom content around Michael Jordan docuseries Each sponsor is working on tailored integrations, which include Instagram Live pre-shows and ads that repurpose vintage ESPN footage. Report: Amazon cuts affiliate commissions across categories Amid upheaval in retail sales, the e-commerce giant is tightening its affiliate marketing program in a way that could hurt publishers and bloggers. Busch promises year of beer to 250 couples who change wedding plans A giveaway on Instagram and Twitter may help the Anheuser-Busch brand to stay top of mind despite postponed gatherings during the pandemic. Michelob Ultra streams workouts while helping personal trainers "Movement by Michelob Ultra Live" will let viewers virtually tip trainers in the videos, which will broadcast on Facebook, Instagram and YouTube. Opinion Measure twice, cut what? Downturns don't always doom your bottom line. Building strong measurement strategies through data can help you base decisions on adjusting spend while helping your company adapt and thrive, writes Analytic Partners' Nancy Smith. Read more news What We're Reading The Wall Street Journal Amazon Retools With Unusual Goal: Get Shoppers to Buy Less Amid Coronavirus Pandemic Bloomberg Bloody Imagery Cut From Esports Game to Keep It Sponsor-Friendly MediaPost DAN Acquires 100% Ownership of Merkle AdExchanger NextRoll Lays Off 30%, Institutes 20% Paycuts Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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