April 27 - Virtual NFL Draft draws record viewership | American Airlines returns to brand-building

American Airlines' ad signals return to brand-building; Burger King links TV ad with QR code to offer up free Whoppers; Miller High Life helps couples get married at home; Campaign Trail: Why Hyundai revived a recession-era program for today's crisis View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 27,​ 2020   BROUGHT TO YOU BY — Datorama, A Salesforce Company Navigate your data with confidence During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the Marketing Intelligence Report.   NFL Draft scores 55M viewers, breaking ratings records despite shift to virtual format The event's blockbuster turnout, which shattered a previous high in digital viewership, offers a promising sign for marketers amid coronavirus lockdown. American Airlines' ad signals return to brand-building A new 40-second spot features user-generated visuals and expresses the brand's heritage as a 94-year-old airline that's weathered many hard times. Burger King links TV ad with QR code to offer up free Whoppers In a pair of offers, the QSR urges mobile users to scan a QR code that appears in TV ads and asks them to share screenshots of video calls with friends. Miller High Life helps couples get married at home A contest for couples whose weddings were canceled due to the coronavirus pandemic is offering three winners an officiant, photographer and $10,000. Column Campaign Trail: Why Hyundai revived a recession-era program for today's crisis The carmaker is looking to its past financial relief efforts as a guide for what resonates with consumers amid economic downturn. Read more news A Comprehensive Guide to Implementing Attribution In this playbook, discover how an impartial attribution solution allows you to track and attribute conversions across all channels and throughout the full customer journey funnel. Learn More From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio View all resources What We're Reading Variety NBCU Plans Streaming-Video Presentation for Advertisers in May The Drum Can Covid-19 force adtech reset as media buckles under financial strain? The New York Times Zoom's Biggest Rivals Are Coming for It Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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