April 24 - Budweiser's 'Whassup' returns as PSA | Google mulls slashing marketing budgets in half

Campaign Trail: Why Hyundai revived a recession-era program for today's crisis; Google mulls slashing marketing budgets in half, hiring freezes for H2; Honda sponsors esports matchups between NHL players; NBCUniversal debuts shoppable e-commerce platform View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 24,​ 2020   BROUGHT TO YOU BY — Datorama, A Salesforce Company Marketing Intelligence Report Modern marketers have to respond quickly to changing situations. Learn how to shift to data-driven marketing in the Marketing Intelligence Report.   Budweiser resurrects 'Whassup' tagline for Salvation Army ad To promote the nonprofit's hotline, the spot shows celebs connecting on a video conference with the theme, "Staying connected matters now more than ever." Column Campaign Trail: Why Hyundai revived a recession-era program for today's crisis The carmaker is looking to its past financial relief efforts as a guide for what resonates with consumers amid economic downturn. Google mulls slashing marketing budgets in half, hiring freezes for H2 A sharper pullback than executives previously stated shows even big tech is feeling sharp pressures from the coronavirus. Sponsored Content by University of West Alabama Online Taking advantage of voice search marketing Connect with your audience through voice responding technology and learn how to promote your brand via mobile sites, AI and search engine optimization. Honda sponsors esports matchups between NHL players As the hockey league looks to engage fans during lockdowns, the matchups will be widely distributed across broadcast and streaming channels. NBCUniversal debuts shoppable e-commerce platform The direct-to-consumer platform launches as more retailers are shifting their operations online. Report: CVS forms digital ad network The CVS Media Exchange will have display and search ad formats, and placements on digital platforms such as Google, Facebook and Instagram. Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture. Opinion It's time for digital assistants to reach their true potential During a global health crisis, Alexa, Siri, Google Assistant and the rest have missed their moment to matter more, writes Curt Munk of WPP's Geometry. Read more news From Our Library Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio View all resources What We're Reading The Wall Street Journal Amazon Scooped Up Data From Its Own Sellers to Launch Competing Products Bloomberg Airbnb Is Banking on a Post-Pandemic Travel Boom The Drum American Airlines returns to brand marketing after four-year hiatus CNBC Google will make all advertisers prove their identities, so people can see who they are and which country they’re in Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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