April 15 - Fiat Chrysler sponsors Facebook Live concerts | Pebbles supports kids, creators with videos

Pebbles cereal launches social media video series to support kids, creators; Direct publishers hit harder by coronavirus than programmatic specialists, study finds; ADT taps user-generated videos for TV, social media push; Kellogg snack brands back Overwatch League sweepstakes View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 15,​ 2020       BROUGHT TO YOU BY — Validity State of CRM Data Management 2020 Report Uncover what high-performing companies are doing right with CRM data quality and how you can do the same. Download your copy of the report today!     Fiat Chrysler sponsors virtual concert series on Facebook Live The carmaker joins a growing list of marketers sponsoring livestreamed music events during the pandemic. Pebbles cereal launches social media video series to support kids, creators The "Daily Yabba Dabba Doo" series showcases at-home activities for kids that can be done with minimal adult supervision.  Direct publishers hit harder by coronavirus than programmatic specialists, study finds Even as news consumption soars, 77% of publishers report clients have asked to cancel campaigns, delivering a blow to revenue. ADT taps user-generated videos for TV, social media push The home security firm explores how to quickly make an ad when production studios are closed. Kellogg snack brands back Overwatch League sweepstakes Cheez-It and Pringles are giving esports fans a chance to win a trip to the Overwatch Grand Finals in an undisclosed location. Deep Dive Why CPG marketers can't afford to go dark despite coronavirus risks Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. During pandemic, consumers prioritize product availability over brand loyalty With less choice on the shelves, American consumers are opting to try new brands of the same product rather than look elsewhere, studies from Shopkick and BlueYonder found. Read more news What We're Reading PR Week Job losses, pay cuts and furloughs hit Omnicom, CEO tells staff in memo The Verge NBCUniversal officially enters the streaming wars with Peacock launch MediaPost Dentsu Aegis Network Confirms Cost-Cutting Program Bloomberg Airbnb Raises Another $1 Billion in Debt, IPO Prospects Diminish Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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