April 30 - Taco Bell, Chipotle tweak Cinco de Mayo plans | Pandemic may devalue top brands by $400B

Top brands may lose $400B in value during pandemic; NFL expands streaming partnership with Amazon; Facebook's Q1 ad revenue rose 17% even as ad prices slumped; Avocados From Mexico campaign celebrates at-home Cinco de Mayo View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 30,​ 2020   BROUGHT TO YOU BY — Datorama, A Salesforce Company Navigate your data with confidence During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the Marketing Intelligence Report.   Taco Bell, Chipotle adjust marketing around Cinco de Mayo amid coronavirus One is leaning into an influencer-led TikTok activation, while the other is translating its experiential expertise to an at-home environment. Top brands may lose $400B in value during pandemic Apparel, airline, bank and hotel brands may lose 20% of their value, while e-commerce, media and telecom categories have a chance to make gains. NFL expands streaming partnership with Amazon The news comes as viewership trends suggest the coronavirus health crisis could accelerate the already growing shift from cable to streaming platforms. Sponsored Content by Claritas Set the stage for podcast attribution success Get reliable and incremental podcast measurement essential to optimize campaigns and prove its rightful place in your media mix. Download whitepaper! Facebook's Q1 ad revenue rose 17% even as ad prices slumped Usage grew during the pandemic, masking a drop in sales that saw the average purchase price of ads down 16% in the quarter. Avocados From Mexico campaign celebrates at-home Cinco de Mayo Homemade Cinco includes a digital site with interactive recipes and connects users to e-commerce grocery platform Chicory for easy ingredient pickup. How the COVID-19 pandemic is pushing brands to connect digitally Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational. Read more news A Comprehensive Guide to Implementing Marketing Attribution In this playbook, discover how an impartial attribution solution allows you to track and attribute conversions across all channels and throughout the full customer journey funnel. Learn More What We're Reading The Wall Street Journal Lysol Maker Bets Cleaning Boom Will Outlast Coronavirus AdExchanger Mondelēz Shifts Investments To Paid Media To Capture Online Orders And US Snacking CNET YouTube to stream Tribeca, Cannes, Sundance films for free starting May 29 Adweek Criteo Suffers $24 Million Hit Due to Covid-19 as Q1 Revenue Tumbles 10% Suggest a story we should read Upcoming Event How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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