April 29 - Coors Light offers free beer in 'sucky times' | How COVID-19 pushes brands to connect digitally

How the COVID-19 pandemic is pushing brands to connect digitally; PepsiCo trims 'nonessential' marketing spend while focusing on growth areas; Google ad revenue rises 10%, masking slowdown from pandemic; Soul of discretion: What's selling in the COVID-19 pandemic? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 29,​ 2020   BROUGHT TO YOU BY — Datorama, A Salesforce Company Navigate your data with confidence During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the Marketing Intelligence Report.   Coors Light boosts morale with new ads, free beer in 'sucky times' A new campaign ties into an ongoing "Made to Chill" platform that's positioned the Molson Coors brand as refreshing to fans' spirits. How the COVID-19 pandemic is pushing brands to connect digitally Retailers are quickly pivoting to emphasize mobile technology and virtual appointments to keep their businesses operational. PepsiCo trims 'nonessential' marketing spend while focusing on growth areas A boost in grocery sales is helping some of the company's brands, but gas station and restaurant closures are causing some pain. Sponsored Content by University of West Alabama Online Building, executing and measuring an integrated marketing campaign An integrated marketing campaign is crucial for your brand’s reach, frequency and consistency. Learn how to optimize your message and impact customer decisions as you set and achieve measurable goals. Google ad revenue rises 10%, masking slowdown from pandemic Describing Q1 as a "tale of two quarters," CFO Ruth Porat said advertising sales were strong in January and February before falling in March. Soul of discretion: What's selling in the COVID-19 pandemic? After stocking up on essentials, consumers have begun targeted discretionary spending. What have they deemed worth buying during a quarantine? Opinion How to withstand ad fraud in the CTV environment With the rise of OTT and CTV advertising, it's crucial to build reliable partnerships, raise awareness of fraud and take steps to prevent it, writes Fiksu COO Anna Kuzmenko. Read more news A Comprehensive Guide to Implementing Attribution In this playbook, discover how an impartial attribution solution allows you to track and attribute conversions across all channels and throughout the full customer journey funnel. Learn More From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio View all resources What We're Reading Bloomberg WPP Revenue Slumps in March With Advertising Budgets in Freefall The Wall Street Journal Mark Zuckerberg Asserts Control of Facebook, Pushing Aside Dissenters AdExchanger OpenX Cuts Staff, Hours And Executive Pay In Response To Reduced Marketer Spend Adweek Ogilvy CEO John Seifert Says He Will Retire in 2021 Suggest a story we should read Upcoming Event How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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