April 20 - P&G ramps up marketing as sales soar | NBA, Microsoft team on gamified streaming

NBA teams with Microsoft on gamified streaming service; EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2; Foot Locker's Champs Sports, Eastbay build community around student athletes; How coronavirus could usher in a new era of brand purpose View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 20,​ 2020       BROUGHT TO YOU BY — Datorama Navigate your data with confidence During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the Marketing Intelligence Report.     P&G boosts marketing as US sales surge amid pandemic U.S. sales soared as shoppers stocked their pantries with toilet paper, laundry detergent and cough medicine. NBA teams with Microsoft on gamified streaming service Borrowing some concepts from video games, the platform will reward viewership and use AI to deliver personalized content to sports fans at home. EMarketer: Digital video ad spending up in the air, could slide 5.2% in Q2 The category is still better insulated than others from the pandemic, as it's frequently looked to for brand-building efforts. Foot Locker's Champs Sports, Eastbay build community around student athletes In a move to raise money for COVID-19 relief efforts, the #NeverNotAnAthlete campaign asks students to share how they're working out during lockdown. How coronavirus could usher in a new era of brand purpose The demand for businesses tangibly contributing to public good will only grow in the tumultuous months ahead, analysts said. Read more news What We're Reading The Wall Street Journal 'In These Uncertain Times,' Coronavirus Ads Strike Some Repetitive Notes AdExchanger Google Ad Manager Will Waive Ad Serving Fees For News Publishers Digiday 'This is exposing our weak points': Amazon changes teach publishers – again – platform dependence is risky Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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