April 21 - Marketing's M&A outlook | Walmart sells ad-supported Vudu streaming service

Fandango buys ad-supported Vudu streaming service from Walmart; Natural Light dishes out free brews to fans who file taxes via TaxAct; GroupM shuts down retail specialist agency Triad View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 21,​ 2020       BROUGHT TO YOU BY — Datorama Navigate your data with confidence During times of uncertainty, data and analytics can guide marketers. Learn about the key ways that data impacts decision-making and marketing success. Read more in the Marketing Intelligence Report.     Deep Dive Marketing M&A stalls as pandemic disrupts deal-making While a rebound in H2 is possible, deals have mostly come to a halt except for ad tech, location data and potential bargain buys. Fandango buys ad-supported Vudu streaming service from Walmart The deal complements Peacock, the ad-supported streaming service launched last week by Fandango parent NBCUniversal. Natural Light dishes out free brews to fans who file taxes via TaxAct Taxes are a major concern for millennials, and the brand's latest move fits into past marketing around offering financial assistance to this key group. Sponsored Content by Inmar Intelligence How social conversations are changing due to COVID-19 Consumers have adapted quickly to the impact of COVID-19 on their normal day-to-day activities, and many of those changes will likely stick around long after this pandemic is behind us. GroupM shuts down retail specialist agency Triad The closure reflects how retail media has evolved, with Walmart, Amazon and Target all ramping up the in-house sale of ads on their websites. Read more news What We're Reading Adweek WeWork Names Sprint Vet as New CMO The Drum How Animal Crossing is emerging as a media channel for brands in lockdown The Wall Street Journal Coca-Cola Sales Slide as Pandemic Progresses Campaign Merkle retires Periscopix performance agency brand Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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