| The Evolution of Consumer Attitudes | | Consumer research on shopper behavior, online privacy, messaging and loyalty during COVID-19. | | | |  | | | Reaching your consumers remotely is more important than ever. In these extraordinary times, delivering clear communications to consumers, fostering good relationships, and building loyalty is of the utmost importance. In our 2020 Evolution of Consumer Attitudes study, we found how consumers feel about privacy and their own data. Consumers from six different countries share how they want to receive information, what channels work best, and what works to foster brand loyalty. - 70% of US consumers do not trust social media platforms with their data because of privacy issues
- 73% of US consumers have made a purchase from an email offer versus only 31% from a social media ad
- Almost 9 times as many US consumers are planning to participate in more loyalty programs in 2020 than those planning to reduce participation
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| | | | You Might Like | |  | | | | | | We want to share our favorite Forrester research with you! Check out this report to learn how you can leverage zero-party data to gain deeper personal customer data and blend customer, marketing, and business insights to drive deeper engagement with those customers. | |  | | | | | | For more of a primer on the benefits of a loyalty program - and to hear from Cheetah Digital clients who is excelling at doing so, listen to our webinar on emotional loyalty. | | |
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