Weekender: Busch promises year of beer to 250 couples who change wedding plans

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Marketing Dive's Top News Weekender | April​ 18,​ 2020       BROUGHT TO YOU BY — Validity State of CRM Data Management 2020 Report Uncover what high-performing companies are doing right with CRM data quality and how you can do the same. Download your copy of the report today!     Busch promises year of beer to 250 couples who change wedding plans A giveaway on Instagram and Twitter may help the Anheuser-Busch brand to stay top of mind despite postponed gatherings during the pandemic. Q&A Chipotle's CMO on how the brand quickly pivoted in response to coronavirus Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers. Frito-Lay's internally produced ad highlights virus response efforts The 60-second spot reflects data indicating consumers are more responsive to ads from brands that show how they are taking action during the pandemic. Natural Light hosts virtual college graduation on Facebook Live The Anheuser-Busch brand aims to connect with college students, many of whom won't have a commencement ceremony this year due to the coronavirus. Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says Among the spots reviewed, 73% had measurable impact around empowerment. Pre-pandemic, just 12.5% of ads typically achieved any empowerment score. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why CPG marketers can't afford to go dark despite coronavirus risks Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. Best of What We're Reading MediaPost Meredith Corp. Expands Sales Guarantee To Advertisers Digiday ‘It’s still niche’: Esports see audience surge, more tepid ad demand Bloomberg Facebook Sues Over Deceptive Ads Linked to Coronavirus Scams Adweek AMC Networks Rolls Out Upfront Portal to Assist Buyers During Pandemic Fox Business NASCAR's Kyle Larson loses McDonald's, Credit One deals after using racial slur MediaPost DAN Acquires 100% Ownership of Merkle Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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