June 23 - Unilever acquires Dr. Squatch | How Liquid I.V.’s marketing fuels its growth

How Liquid I.V.’s marketing supports its growth surge; How brands can make better use of loyalty data; 48% of creatives identify as neurodivergent: Here’s what the numbers say; How ditching Pride now could hurt brands later View online | Signup

Daily Dive June​ 23,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe 2025 AI and Digital Trends. Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers. Read report   Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney Sweeney. How Liquid I.V.’s marketing supports its growth surge As it looks to become a $1 billion business, the hydration line recently took over Times Square to establish 4 p.m. as “I.V. O’Clock.” How brands can make better use of loyalty data Executives talk loyalty during a virtual live event with Marketing Dive, CX Dive, Hotel Dive and Restaurant Dive.  Sponsored Content by Industry Dive Three B2B video trends marketers should watch Amidst the surge of video content, simply creating more isn’t enough. Deliver content that turns passive viewers into engaged buyers with this infographic. Learn more. 48% of creatives identify as neurodivergent: Here’s what the numbers say Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As. How ditching Pride now could hurt brands later Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to rejoin the party? Read more news The Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Webinar - on demand Smarter Data-Marketing: Best Practices for Maximizing ROI Custom content for Databricks Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Digiday Creators turn to agentic AI to manage fan engagement The Wall Street Journal Amazon CEO Says AI Will Lead to Smaller Workforce Social Media Today Is ChatGPT Catching Google on Search Activity? [Infographic] Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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