April 23 - Mastercard CMO on sonic branding during pandemic | Walmart taps Target exec for chief marketer

Walmart taps Target exec for chief marketer; Stella Artois raises funds for local bars to remind consumers 'there's always an after'; Coronavirus reshapes consumer habits, creating 4 new segments, report finds; NFL draft draws 100 brands for 3-day broadcast View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 23,​ 2020       BROUGHT TO YOU BY — Datorama, A Salesforce Company Marketing Intelligence Report Modern marketers have to respond quickly to changing situations. Learn how to shift to data-driven marketing in the Marketing Intelligence Report.     Mastercard's CMO on sustaining brand-building — including sonic marketing — amid coronavirus Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for Mastercard's Priceless platform that integrates the sonic branding architecture. Walmart taps Target exec for chief marketer William White is stepping in as CMO to replace Barbara Messing, who resigned last August after less than a year in the role.  Stella Artois raises funds for local bars to remind consumers 'there's always an after' The Anheuser-Busch beer brand is calling on its 600-year heritage to offer a message of hope and reassurance. Coronavirus reshapes consumer habits, creating 4 new segments, report finds Marketers would do well to note the shift, as 42% of people say they will fundamentally change how they shop. NFL draft draws 100 brands for 3-day broadcast Lowe's, Bud Light Seltzer, Pizza Hut and Verizon are among the prominent sponsors of the event, which kicks off tonight and will be virtual this year. Red Lobster offers custom Zoom backgrounds, Spotify playlist for date nights The chain hopes to drive sales by offering takeout menus and virtual ambience for those looking to recreate the experience of eating out on a date. After stumbling out of the gate, can Quibi deliver on its promise for marketers? Already pivoting from its initial strategy, the mobile-first video platform faces early hurdles as the pandemic undermines its proposition for viewers and advertisers. Opinion It's time for digital assistants to reach their true potential During a global health crisis, Alexa, Siri, Google Assistant and the rest have missed their moment to matter more, writes Curt Munk of WPP's Geometry. Read more news What We're Reading Retail Dive With shuttered stores and slashed budgets, retail marketers have only tough choices left Ad Exchanger IPG's Roth: 'The Second Quarter Is Not Going To Be Pretty' The Wall Street Journal Coronavirus Melts Demand for Unilever's Ice Cream MediaPost Merkle Promotes Dempster To Global CEO Adweek Sleep Deprivation Is Quietly Draining Revenues From Brands in the Covid-19 Era Suggest a story we should read From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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