April 14 - Why CPG marketers can't go dark | Target sponsors Disney movie nights

Target sponsors Disney's new Friday Night Movie series; Publicis CEO says ad spending fallout from coronavirus could dwarf '08 crisis; Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says; Marketers predict pandemic will slow ad spend into 2021, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 14,​ 2020       BROUGHT TO YOU BY — Validity State of CRM Data Management 2020 Report Uncover what high-performing companies are doing right with CRM data quality and how you can do the same. Download your copy of the report today!     Deep Dive Why CPG marketers can't afford to go dark despite coronavirus risks Sales for the category remain strong, but marketers must rethink their strategies now to sustain momentum through a recession and adjust to altered shopper habits. Target sponsors Disney's new Friday Night Movie series ESPN personalities will host trivia over video conferences from their homes in Disney's new ad units. Publicis CEO says ad spending fallout from coronavirus could dwarf '08 crisis A bleak warning from Arthur Sadoun comes as the ad giant pulled its 2020 guidance and slashed executive pay. Sponsored Content by Factual Factual offers free insights to customers during COVID-19 Understand COVID-19 impact on your foot traffic and market share with Factual Insights. Learn More Verizon, Honda, Anheuser-Busch have most empowering COVID-19 ads, study says Among the spots reviewed, 73% had measurable impact around empowerment. Pre-pandemic, just 12.5% of ads typically achieved any empowerment score. Marketers predict pandemic will slow ad spend into 2021, study says Most advertisers said they're focusing on coronavirus-related reasons — over economic- and industry-related ones — to know when to resume ad spending. Q&A Chipotle's CMO on how the brand quickly pivoted in response to coronavirus Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers. Read more news What We're Reading The Hollywood Reporter NBCU's Peacock Adds Launch Sponsors Ahead of Debut Fox Business NASCAR's Kyle Larson loses McDonald's, Credit One deals after using racial slur CNBC IMF says the world will 'very likely' experience worst recession since the 1930s Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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