April 13 - Chipotle's CMO details quick coronavirus pivot | Frito-Lay's in-house ad highlights pandemic response

Frito-Lay's internally produced ad highlights virus response efforts; Search ad spending could plunge 29% in Q2 as marketers turn taps off; Natural Light hosts virtual college graduation on Facebook Live; Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 13,​ 2020       BROUGHT TO YOU BY — Validity State of CRM Data Management 2020 Report Uncover what high-performing companies are doing right with CRM data quality and how you can do the same. Download your copy of the report today!     Q&A Chipotle's CMO on how the brand quickly pivoted in response to coronavirus Chris Brandt explains how the QSR changed its entire marketing plan in the past month, leading it to enlist Zoom and support healthcare workers. Frito-Lay's internally produced ad highlights virus response efforts The 60-second spot reflects data indicating consumers are more responsive to ads from brands that show how they are taking action during the pandemic. Search ad spending could plunge 29% in Q2 as marketers turn taps off Typically safe during a recession, the channel faces distinct challenges due to the coronavirus pandemic, eMarketer found. Natural Light hosts virtual college graduation on Facebook Live The Anheuser-Busch brand aims to connect with college students, many of whom won't have a commencement ceremony this year due to the coronavirus. Column Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis A new 30-second spot mirrors how stir-crazy consumers are heading online to socialize while social distancing, and shows how brands can navigate the uncharted waters of building assets at home. Read more news What We're Reading The Wall Street Journal Marketers Navigate Coronavirus With Furloughs, Cuts and New Products Bloomberg Facebook Sues Over Deceptive Ads Linked to Coronavirus Scams Ad Age MullenLowe lays off 10 percent of staff Digiday ‘It’s still niche’: Esports see audience surge, more tepid ad demand Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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