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Nearly 3 in 4 Americans are actively engaged with US political news content. How can publishers and advertisers break through the clutter and make connections?
Integral Ad Science (IAS) believes that transparency should take center stage in both politics and advertising. As the nation watches the key states voting in primaries, we're asking prospective voters to shed some light on their perception of digital media in the midst of the election cycle.
The latest political research by IAS explores how and where voters give their attention to political news, and what impact advertising will have on the election. As November looms, get the scoop on fake news, fraud, suitability, and more - directly from the voter's mouth.
| | | | | | | | | Integral Ad Science (IAS) is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com | | | | | | | | |
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