April 9 - Burger King champions couch potatoes | Toyota sends off 'Modern Family'

Toyota ad celebrates 'Modern Family' finale and 11 seasons of brand integrations; Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis; The consumer after COVID-19 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 9,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Customers with CRM Hygiene Delivering consistent, customized customer experiences requires ongoing CRM maintenance as your customers evolve and data changes. Learn more in our playbook. Note from the editor Good morning! Because the U.S. financial markets will be closed in observance of Good Friday, Marketing Dive will not publish a newsletter tomorrow. We'll be back in your inbox as usual with fresh news and analysis on Monday, April 13. In the meantime, settle in for some early lessons around adapting amid a crisis and see how companies like Chipotle are building community — and their brands — to connect with people as they isolate at home. We hope this weekend brings you rest in a chaotic time. As always, thanks for reading. Stay safe. Natalie Koltun Editor, Marketing Dive Twitter | Email Burger King encourages people to be heroes by staying home "Stay Home of the Whopper" salutes healthcare workers while pushing free delivery for housebound consumers. Toyota ad celebrates 'Modern Family' finale and 11 seasons of brand integrations The 30-second ad was supposed to be live action but was animated instead as Toyota's production shoots are shut down during the pandemic. Column Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis A new 30-second spot mirrors how stir-crazy consumers are heading online to socialize while social distancing, and shows how brands can navigate the uncharted waters of building assets at home. Sponsored Content by Factual Factual offers free insights to customers during COVID-19 Understand COVID-19 impact on your foot traffic and market share with Factual Insights. Learn More The consumer after COVID-19 Shoppers will return. But they're living through a pandemic that will change them, maybe forever. Read more news What We're Reading Bloomberg WPP Can't Rule Out Job Cuts Amid Virus Pandemic, CEO Says Reuters Zoom hires ex-Facebook security chief as Google bans desktop app The Wall Street Journal Disney+ Tops 50 Million Paid Subscribers Globally Adweek How Brands Can Meet Consumers’ Needs in the Lockdown Era Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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