April 6 - Shaq ads lift Papa John's engagement | Brands look to build community during quarantine

Brands recalibrate to community-building during quarantine; ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work; Accenture buys B2B marketing agency Yesler; Essence hosts virtual wellness event to reach people in lockdown View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 6,​ 2020 Shaquille O'Neal ads drive engagement for Papa John's The NBA star's endorsement is helping the pizza chain rebuild its image and lift delivery orders following founder John Schnatter's ouster. Deep Dive Brands recalibrate to community-building during quarantine Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides? ANA: Marketers rise to meet coronavirus production challenges, prefer in-house work Just 39% of marketers said creating new assets is greatly difficult, but 46% have made substantial adjustments during the pandemic. Sponsored Content by Factual Factual offers free insights to customers during COVID-19 Understand COVID-19 impact on your foot traffic and market share with Factual Insights. Learn More Accenture buys B2B marketing agency Yesler The deal will add account-based marketing, customer advocacy, sales enablement and marketing automation services to Accenture's offerings. Essence hosts virtual wellness event to reach people in lockdown The media company's event included presentations from leaders across fields and used a live Q&A platform to let viewers at home participate. Early lessons for marketers during the coronavirus pandemic Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus. Read more news What We're Reading Adweek What Marketing Will Miss by Going a Year Without Cannes Reuters Exclusive: Amazon to delay Prime Day event due to coronavirus, outlines cloud risks TechCrunch Quibi launches its mobile streaming service in the middle of the quarantine era Campaign DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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