June 25 - Heinz, hip-hop producer Mustard drop new sauce | Why Mars is focusing on Gen Z gamers

Why Mars is putting its focus on Gen Z gamers with Razer partnership; Top marketing conferences to attend in 2025; Fabletics names Vans vet chief marketing officer View online | Signup

Daily Dive June​ 25,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Adobe 2025 AI and Digital Trends. Better data management fuels engagement, growth and cross-channel experiences. Get insights from our survey data with 3,200 CX professionals and 8,000 consumers. Read report   Heinz and hip-hop producer Mustard drop new sauce at Buffalo Wild Wings The effort was brought to market in four months, an example of how brands have made moving at the speed of culture a top priority. Why Mars is putting its focus on Gen Z gamers with Razer partnership New collaborative mints and gums that are meant to improve focus will be promoted through gaming influencers to engage the community directly. UPDATED Top marketing conferences to attend in 2025 Here are some must-attend events for advertising professionals still to come. Sponsored Content by Industry Dive 4 brands showing up for pride in 2025 As support for all forms of DE&I dwindles, brand logos are looking particularly monochrome this June. Take a look at the brands standing tall for Pride. Read now. Fabletics names Vans vet chief marketing officer Carly Gomez has been promoted to the position, while Meera Bhatia’s chief operating officer role has been expanded to also include president. Read more news The Power of Data-Driven Direct Mail For years, brands have relied on digital marketing to refine their audience targeting, but many have overlooked how advanced direct mail has become. Learn more in this playbook. Download Now From Our Library Webinar - on demand Paid Social May Be Taking the Lead, But Email and Text Have Staying Power Custom content for Wunderkind Playbook The hybrid power of print: Blending direct mail with digital Custom content for Valpak Webinar - on demand Smarter Data-Marketing: Best Practices for Maximizing ROI Custom content for Databricks Infographic Maximize Engagement with Direct Mail and Digital Marketing Custom content for Valpak Trendline Key e-commerce trends impacting retail Supported by Wunderkind View all resources What We’re Reading Restaurant Dive Krispy Kreme, McDonald’s end partnership Ad Age Beer CMOs called to a meeting to address industry woes—behind the category struggles MediaPost YouTube Once Again Dominates TV Usage In May Ad Age FedEx’s founder created a business empire—and a legacy of timeless ads Suggest a story we should read Upcoming Events 16 JUL Webinar | noon ET Mapping B2B Content to Each Stage of the New Sales Funnel Presented by Industry Dive 24 JUL Webinar | 2 p.m. ET What Today’s Teens Demand From Brands—And How to Earn It Presented by studioID and TeenVoice Company Announcements Press releases from companies in your industry. Lob Report Shows Direct Mail Breaks Through Digital Noise Press release from Lob Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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