April 3 - Cannes Lions canceled | Early lessons for marketers during the pandemic

Early lessons for marketers during the coronavirus pandemic; Report: Walmart suspends affiliate program with MagicLinks, Rakuten; CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability; What the coronavirus means for DTC brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 3,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The State of Marketing Personalization In this survey report, we explore insights from brands on their biggest successes and challenges when it comes to knowing their customers and delivering hyper-personalized experiences. Download now. Cannes Lions canceled over coronavirus challenges A full cancellation comes as major advertising firms like WPP freeze travel plans, awards submissions and other discretionary spending. Early lessons for marketers during the coronavirus pandemic Amid the turmoil, a picture of how marketers can adapt during this crisis is coming into focus. Report: Walmart suspends affiliate program with MagicLinks, Rakuten The suspension could hurt influencers and other creators that rely on affiliate incomes as advertising retreats and programs are cut. CVS, Olive Garden and Sam's Club coronavirus ads rank high in likeability Recent ads by the brands scored by directly addressing the pandemic and communicating relevant and supportive messaging. What the coronavirus means for DTC brands Digital natives like ThirdLove and StitchFix may not face the massive store closures brick-and-mortar retailers are grappling with, but they're experiencing their own obstacles. Read more news What We're Reading The Associated Press SXSW partners with Amazon to put its film festival online Axois Scoop: Google to lift coronavirus ad ban AdExchanger Contracts Are Under The Microscope Thanks To COVID-19 – But Force Majeure Isn't A Cure-All Suggest a story we should read From Our Library Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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