April 1 - Lowe's inspires DIYers to thank healthcare workers | 65% of CMOs preparing for budget cuts

Gartner: 65% of CMOs are preparing for budget cuts; T-Mobile urges gratitude for 'helpers' on April Fools' Day; Rubicon Project, Telaria complete merger to seize on booming CTV space; Mitigating the damage of mega-event cancellations due to coronavirus View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 1,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The State of Marketing Personalization In this survey report, we explore insights from brands on their biggest successes and challenges when it comes to knowing their customers and delivering hyper-personalized experiences. Download now. Lowe's supplies inspiration for DIY signs to thank healthcare workers The campaign calls on consumers to share their gratitude through crafts and post photos online with the hashtag #BuildThanks. Gartner: 65% of CMOs are preparing for budget cuts Executives must be agile and ready to operate on smaller budgets with a skeleton team, the research firm recommends. T-Mobile urges gratitude for 'helpers' on April Fools' Day Brands are adjusting their approach to the annual occasion, with T-Mobile's #GiveThanksNotPranks campaign raising money for COVID-19 relief. UPDATED Rubicon Project, Telaria complete merger to seize on booming CTV space The deal creates the industry's largest independent sell-side platform, which intends to better compete with Google and Facebook. Opinion Mitigating the damage of mega-event cancellations due to coronavirus Despite lost time and nonrecoverable costs, marketers can alleviate major damage of cancellations through ample contingency planning and swift responses, writes Gartner's Jessica Ekholm. Deep Dive How will coronavirus pressures shape the agency in-housing debate? The in-house model's focus on cost and efficiency may be appealing in a tough economy, but existing problems with the approach may be amplified. Read more news What We're Reading The Wall Street Journal Amazon Struggles to Find Its Coronavirus Footing. ‘It’s a Time of Great Stress.’ Yahoo Finance Proxy firm wants Shaq off Papa John’s board for missing too many meetings Adweek The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers The Verge Movie advertising is now just making Zoom backgrounds Suggest a story we should read From Our Library Webinar - on demand How Location Intelligence Can Drive Traffic and Improve Sales By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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