June 20 - Southwest argues seating policy changes are NBD | 48% of creatives identify as neurodivergent

48% of creatives identify as neurodivergent: Here’s what the numbers say; Uber Advertising brings Ride Offers to international markets; How Coca-Cola’s marketing transformation led to new Smartwater campaign; Amazon delivers reporting for live shoppable streaming video View online | Signup

Daily Dive June​ 20,​ 2025 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Zeta Global You’ve got questions? Zeta has answers Part of Zeta’s AI-powered Marketing Cloud, Zeta Answers automates the gap between insights and action. Learn more.   Southwest argues seating policy changes are NBD in cheeky new ads A new campaign uses tongue-in-cheek humor to emphasize that the carrier is not reinventing the wheel in ditching a decades-old open seating approach. 48% of creatives identify as neurodivergent: Here’s what the numbers say Only 18% of neurodivergent creative industry professionals request accommodations at work, per research from Understood, Havas and the 4As. Uber Advertising brings Ride Offers to international markets Molson Coors was among the first to see success from the solution, which allows brands to reward Uber passengers with offers on their next trip. Sponsored Content by Marketing Dive’s studioID Capture today’s consumer amid media competition In today’s media-saturated world, capturing consumer attention is more challenging than ever. Learn how on-the-go video drives more reach, ad effectiveness and measurable impact in this playbook. How Coca-Cola’s marketing transformation led to new Smartwater campaign The brand reteamed with Jennifer Aniston, riffing on how the pair “were never on a break”  — a reference to an iconic moment on “Friends.” Amazon delivers reporting for live shoppable streaming video With interest in creator content high, the new capabilities help marketers better understand what is driving sales. How DoorDash is evolving its retail media arm as ad revenue grows The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.  Read more news Utilizing Rewards in Customer Acquisition and Retention To acquire and retain lifelong consumers, companies will need to embrace efficient, effective, and consumer-centric ways to reach and engage customers. Learn how in this report. Download Now From Our Library Webinar - on demand How to Take Your Retail Media Network to the Next Level Custom content for Kevel Trendline AI’s impact on marketing strategies Supported by ZetaGlobal Playbook Capturing Consumer Attention in a Fragmented Media Landscape Custom content for GSTV Survey Report The Power of Rewards in Customer Acquisition and Retention Custom content for Fetch Playbook From awareness to action: A guide to holistic marketing Custom content for First Media View all resources What We’re Reading Social Media Today President Trump Delays US TikTok Ban for Another 90 Days Ad Age How closed-door meetings and invite-only events are changing Cannes Grocery Dive Grocery Outlet’s CMO wants to challenge people’s perception of the discounter Digiday WTF is ‘query fan-out’ in Google’s AI mode? Suggest a story we should read Upcoming Event 24 JUN Conference | 3:30 a.m. ET ROI Summit EMEA: Navigating the Future of B2B Marketing London, United Kingdom Presented by Informa TechTarget Company Announcements Press releases from companies in your industry. Forget Likes, Finance Cares about Results, Says GroundTruth In First Brand Campaign Press release from GroundTruth How the Detroit Pistons Scored Big with Hyper-Personalized Video Marketing Press release from David Cassie, Sports Editor, TVC Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us X/Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Informa TechTarget. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of TechTarget, Inc. and its subsidiaries, 275​ Grove St. Newton, MA, 02466 US. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip

This site is owned and operated by TechTarget, Inc. and its subsidiaries.