Jan. 14 - Dunkin' taps Snoop Dogg for Beyond Meat push | Hyundai's celeb-heavy Super Bowl ad

Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad; How Starbucks uses AI to counter mobile's isolating effect; Alaska Airlines ties airfare discounts to northern lights; Oreo's Most Stuf cookies return with pop-ups, TikTok challenge View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 14,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio The Rise of AI-Enabled Customer Experiences With AI-enabled individualization, built on transparency and real-time data, you deliver better customer service. Learn more about personalization and individualization in our playbook. Dunkin' turns Snoop Dogg stunt into TV spot for Beyond sandwich The Beyond Meat ambassador is featured in a new TV ad as part of a broader campaign that includes an online pop-up shop. Hyundai rides with Chris Evans, John Krasinski for Super Bowl ad The carmaker has relied on the big game for major brand pushes in 12 of the past 13 years. How Starbucks uses AI to counter mobile's isolating effect At NRF's Big Show, CEO Kevin Johnson shared why the chain is embracing artificial intelligence to compensate for some of mobile's downsides. Sponsored Content by Hitwise Webinar on Jan 28th: 2019 holiday retail insights and trends Hosted by Hitwise, learn the key trends & insights from the 2019 holiday season, including conversion rates, Amazon's category movements and more! Register here. Alaska Airlines ties airfare discounts to northern lights In its latest effort to integrate scientific data with flight discounts, the airline will cut prices based on forecasts for the aurora borealis. Oreo's Most Stuf cookies return with pop-ups, TikTok challenge A multichannel campaign also includes a sweepstakes, OOH elements, limited-edition products and "retailtainment" activations in select stores. How Target and Reebok reinvigorated loyalty with a data-driven playbook Marketing executives at NRF's Big Show dished on how taking a hard look at the numbers led to difficult — but necessary — decisions in devising a turnaround. Opinion CCPA and the continued 'privacy paradox' Without consumer trust, the promise of personalization and digital marketing crumbles, writes Localytics CEO Jude McClogan. Read more news What We're Reading Restaurant Dive Chili's leans into personalization with Presto partnership Adweek Retailer Media Networks Are Coming, but Where Are They Coming From? The New York Times Away C.E.O. Is Back, Just Weeks After Stepping Down Digiday The great sucking sound: Automation has made media buying harder Suggest a story we should read From Our Library Playbook Growing Your Business with Collaborative Analytics By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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