May 12 - How COVID-19 will affect sustainability for brands | Tostitos sponsors Guy Fieri-Bill Murray nacho showdown

Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray; Why PepsiCo launched 2 new direct-to-consumer sites; Chips Ahoy, Sour Patch Kids team up to host virtual prom; 52% of advertisers plan to increase spending this summer, survey finds View online | Signup | Forward

Daily Dive May​ 12,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Create and Measure Success with Competitive Intelligence Understanding your industry's competitive landscape is the first step in building a go-to-market strategy. Learn more in this upcoming webinar.   Deep Dive Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices. Tostitos sponsors livestreamed nacho showdown between Guy Fieri, Bill Murray A star-studded Facebook Live event supporting restaurant workers also features brand partners like Uber Eats, Tito's vodka and Tyson Foods. Why PepsiCo launched 2 new direct-to-consumer sites Snacks.com and PantryShop.com are part of the company's efforts to meet consumers where they shop, as e-commerce becomes a bigger part of their buying habits.  Sponsored Content by Claritas Measure digital conversions from direct mail Discover how a well-known fitness retailer used device graph technology to identify 6X the number of conversions across multiple channels from a direct mail campaign. Download case study. Chips Ahoy, Sour Patch Kids team up to host virtual prom To promote a new line of cookies, the Mondelēz brands are hosting a virtual event for high schoolers whose proms have been canceled during lockdown. 52% of advertisers plan to increase spending this summer, survey finds Many advertisers are planning media just three months out as opposed to the typical six months as they await the economy's response to schools and businesses reopening. Column Campaign Trail: Rothy's weaves sustainability into luxury's evolving definition Creative from the DTC brand that upcycles plastic water bottles into shoes examines how luxury increasingly centers on consumers expressing their values through style choices. Read more news From Our Library Webinar - on demand Case Study: How to Drive Revenue Through Your Website By Brand Studio View all resources What We're Reading Supply Chain Dive Target to acquire Deliv tech as the last-mile startup shuts down Adweek NBCUniversal Eyes 15-Second Ad Reduction, Aims to Transform Industry During Pandemic Digiday Publishers see DTC services as bright spots in a bleak ad landscape Ad Age Under Armour delays payments to some of its athlete endorsers Suggest a story we should read Upcoming Events The Impact of COVID-19 on E-commerce Deliveries and Returns May 12, 2020 - May 12, 2020 | Webinar 2pm ET Adapting Your Customer Experience Management Strategy May 20, 2020 - May 20, 2020 | Webinar 2pm ET How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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