A question creates value.
For the person who asks it, the one who answers it, and anyone who gets to consume that answer.
I'm answering questions on Twitter and it's prompting me to consider and communicate things I haven't necessarily addressed before.
Collectively, we can create a whole lot of value.
Now, on to this week's ideas...
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1. The Two Ways To Grow Your Audience: Do More or Do Less
"You can't control the growth of your audience, but you can control the volume of your output."
I recently had an epiphany.
There are only two reasons why you may struggle to grow your audience: You're either not doing enough or doing too much.
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2. How To Use Your Newsletter To Create Art, Attract An Audience, And Grow Your Business
"You should do things and create things that you'd want to consume."
I'm obsessed with newsletters and the power of email so it was fun to have this opportunity to chat about how I use them.
Bryan Kelly recently interviewed me in this episode of the Pushing Send podcast and we had a 20-minute conversation about how I create and use my newsletter, what it takes to attract subscribers, and the key components of an effective newsletter.
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3. How To Promote Your Content On Social Platforms
"May 2019. I wrote my first marketing article. A year later my email list hit 19,000. No ads. No connections. No existing audience."
The best way to build an audience for your content is not to just share a headline and link to it on your social media platforms.
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4. How To Write A Great Cold Email
"In a great cold email, the person receiving the email should benefit far more than you from a potential exchange."
There's nothing wrong with sending emails to people you don't know...as long as you send them something worth their time.
Auren Hoffman explains how to write a great cold email including to personalize it, emphasize how responding will benefit the reader, and keep it short and clear.
Also: never ask to grab coffee or use the phrase "I hope you are well."
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5. What If Your Target Audience Was A Single Celebrity?
"The best way to identify your celebrity persona is to ask you and people close to your project, 'What celebrity should follow me but they don't?'"
I've spent a lot of time studying and teaching target audience techniques, but this is a new concept to me and I love it.
She also shares a series of questions to ask yourself about your new target celebrity to help you identify how to position yourself with potential fans.
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My Final Words Of The Week
My uncle turned 60-years-old today.
To celebrate the occasion, his siblings - spread out around the country - wished him a happy birthday on a Zoom call.
Ten minutes into it, he was surprised when myself and his other nephew and niece popped in to wish him a happy birthday.
Ten minutes after that, he was further surprised to see extended family, cousins, and a dozen other relatives magically appear on screen with birthday wishes.
Ten minutes after that, he was shocked as one-by-one his close friends and childhood friends he hadn't seen in decades trickled in to join the festivities on screen.
When all was said and done, more than 30 people had surprised him and helped make his birthday a happy one.
It was a cool thing to be a part of.
It's also a reminder that even when the world gets grim, we always have an opportunity to make of it what we want...even if just for a moment.
Take advantage of it.
Have a great week.
Josh
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Thanks!
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