May 21 - Sports marketing reignites with new campaigns from Michelob Ultra, Bodyarmor

Bodyarmor's new campaign may signal a return to OOH post-pandemic; Skittles returns to controversial colorless packaging in honor of LGBTQ Pride; General Motors CMO says speedy pivots are new marketing norm in coronavirus era; Coronavirus brings thorny issue of worker treatment to the marketing fore View online | Signup | Forward

Daily Dive May​ 21,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Personalized content. Perfectly timed. Our 2020 Digital Trends report. Top marketers' top priorities. Read now.   Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit.  Bodyarmor's new campaign may signal a return to OOH post-pandemic This is the largest campaign by the fitness beverage, which is partially owned by Coca-Cola, and may appeal to sports-starved fans looking for empowering messages. Skittles returns to controversial colorless packaging in honor of LGBTQ Pride The rainbow-free design drew criticism for its past pure white iteration, but a more muted gray bag could read as appropriate this year given the pandemic. General Motors CMO says speedy pivots are new marketing norm in coronavirus era Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization. Deep Dive Coronavirus brings thorny issue of worker treatment to the marketing fore Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions. Bank of America, Facebook defied April slump with higher programmatic spend Amid pandemic lockdowns that kept people at home, the travel industry's programmatic ad spending plunged 79% last month. Opinion How to safeguard and grow OTT, CTV ad revenues during the pandemic Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, per TheViewPoint's Daniel Elad. Read more news Create and Measure Success with Competitive Intelligence Discover how leading marketers are leveraging competitive intelligence in their go-to-market strategies and messaging in this upcoming webinar. Register Now From Our Library Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources What We're Reading CNBC YouTube exec says Covid-themed ads don't perform any better, but 'scrappy' ads do The Wall Street Journal Large Tech Companies Prepare for Acquisition Spree Adweek Disney Returns Ad Sales Division to Media Networks Group Following Kevin Mayer's Exit Digiday Dmexco is happening in September, returning to more local roots MediaPost McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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