May 22 - Walmart turns worker's poem into ad | Coke bets on new music streaming app

Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner; Coke bets on new music streamer BeApp as virtual concerts take center stage; Mazda brings playable concept car to PlayStation, esports series; General Motors CMO says speedy pivots are new marketing norm in coronavirus era View online | Signup | Forward

Daily Dive May​ 22,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Personalized content. Perfectly timed. Our 2020 Digital Trends report. Top marketers' top priorities. Read now.   Note from the editor Marketing Dive will not publish a newsletter on Monday in recognition of Memorial Day. In the meantime, check out our deep dives into how the pandemic is bringing worker treatment to the forefront of marketing, why QSRs must move past competitive sparring and how sustainability could evolve for brands. We'll be back in your inbox on Tuesday. As always, thanks for reading. Chris Kelly Associate Editor, Marketing Dive Email Walmart flips associate's hopeful poem into new video ad The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers. Column Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner "Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic. Coke bets on new music streamer BeApp as virtual concerts take center stage With gamified and social media elements, BeApp looks to innovate in a crowded virtual performance space commanded by platforms like Twitch and Facebook. Sponsored Content by Marketing Dive Brand Studio 5 revenue-boosting marketing opportunities Today's marketers have to produce content at unprecedented volume as the number of customer touchpoints increase. In our playbook, discover how how creative automation allows your team to produce compelling content at scale. Mazda brings playable concept car to PlayStation, esports series By bringing the high-tech model to "Gran Turismo Sport," Mazda is looking to get homebound folks to virtually test drive its vehicles and connect online. General Motors CMO says speedy pivots are new marketing norm in coronavirus era Deborah Wahl spoke at the MMA's first virtual Impact conference about how changes made to address the pandemic could prove long-lasting, including a bigger focus on online shopping and localization. Read more news Create and Measure Success with Competitive Intelligence Discover how leading marketers are leveraging competitive intelligence in their go-to-market strategies and messaging in this upcoming webinar. Register Now From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio View all resources What We're Reading CNBC Ad guru Martin Sorrell sees 'aggressive' marketing campaigns starting soon as coronavirus lockdowns are lifted MediaPost Volkswagen Top Marketer Leaves Company After 9 Months The Hollywood Reporter John Krasinski's 'Some Good News' Sells to ViacomCBS Following Massive Bidding War Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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