May 20 - Worker treatment becomes marketing hot button | Mastercard brings experiences online

Mastercard brings Priceless experiences lineup online; Facebook debuts Shops e-commerce initiative to support small businesses; 75% of ANA members have diversity plans, but only 40% apply them to marketing; How to safeguard and grow OTT, CTV ad revenues during the pandemic View online | Signup | Forward

Daily Dive May​ 20,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Personalized content. Perfectly timed. Our 2020 Digital Trends report. Top marketers' top priorities. Read now.   Deep Dive Coronavirus brings thorny issue of worker treatment to the marketing fore Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions. Mastercard brings Priceless experiences lineup online A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello. Facebook debuts Shops e-commerce initiative to support small businesses Featuring livestreaming and messaging integrations, new digital storefronts for Facebook and Instagram mark a big bet to capitalize on the e-commerce boom. 75% of ANA members have diversity plans, but only 40% apply them to marketing COVID-19 could hurt suppliers hired as part of diversity programs, as companies cut ad spend due to the crisis. Opinion How to safeguard and grow OTT, CTV ad revenues during the pandemic Coronavirus has catapulted connected TV into the spotlight, which comes with a unique set of opportunities and challenges, writes TheViewPoint's Daniel Elad. Read more news Create and Measure Success with Competitive Intelligence Discover how leading marketers are leveraging competitive intelligence in their go-to-market strategies and messaging in this upcoming webinar. Register Now From Our Library Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources What We're Reading The Verge The antitrust case against Google is becoming just another partisan fight Adweek Samsung’s Smart TV Inventory Now Available Programmatically Bloomberg Amazon’s First Major Video Game Is Here After Several False Starts The New York Times A Little E-Commerce Has Big Ripples Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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