Weekender: Where ad spending is thriving during COVID-19, including a few surprises

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TRENDLINE Inside the Rapidly Changing World of E-Commerce E-commerce has evolved from an emerging channel to a necessity due to COVID-19. Find out how companies such as PepsiCo and Campbell are adjusting in this Trendline.   Where ad spending is thriving during COVID-19, including a few surprises Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens? Instacart starts self-serve ad platform to connect brands with shoppers Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported. Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office." Q&A PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News." United Airlines debuts cleaning protocols with Clorox to lure back flyers Teaming with the cleaning brand and the Cleveland Clinic is designed to reshape the airline's image after photos of packed planes circulated on social media. How to Plan for an Uncertain Back to School Season The back to school shopping season will look very different in the face of COVID-19. Explore how marketers can remind agile in the face of uncertain consumer behaviors. Learn More From Our Library Trendline Everything You Need to Know About Personalization View all resources Best of What We're Reading CNN White House proposal would have FCC and FTC police alleged social media censorship Food Dive Consumers and manufacturers rethink DTC's promise as pandemic alters shopping habits CNet Trump vs. Twitter: What you need to know about the free speech showdown Digiday Why the TV ad industry is resisting guarantees commercials will lead to sales Adweek Anheuser-Busch Asks for Help Promoting Its Newest Hard Seltzer The Wall Street Journal Facebook Executives Shut Down Efforts to Make the Site Less Divisive Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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