May 14 - PepsiCo finds empathy is pandemic imperative | Bud Light updates vintage ads for social distancing

Bud Light updates vintage ads in new social distancing spots; McDonald's will boost US marketing $100M as dining rooms reopen; Marketers must adapt to change, the only certainty for global business this decade; 1-800-Flowers debuts social support group portal View online | Signup | Forward

Daily Dive May​ 14,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Create and Measure Success with Competitive Intelligence Understanding your industry's competitive landscape is the first step in building a go-to-market strategy. Learn more in this upcoming webinar.   PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty Research undertaken by the company found 86% of consumers agreed it's "critical" for brands to show empathy now if they want to grow loyalty. Bud Light updates vintage ads in new social distancing spots The new "Genius" spots on YouTube and Instagram celebrate those finding creative ways to occupy themselves while staying at home. McDonald's will boost US marketing $100M as dining rooms reopen It's unclear what future marketing promotions will look like, though the fast-food behemoth is likely to highlight safety precautions early on to address consumer concerns about eating in restaurants. Opinion Marketers must adapt to change, the only certainty for global business this decade Entrepreneurs and strategists talk ad nauseam​ of disruption. But what if the velocity of change is so fierce that it calls the very definition of disruption into question?​ ICF Next's Bob Feldman weighs in. 1-800-Flowers debuts social support group portal Connection Communities is on-brand for the e-commerce retailer, as flowers are often exchanged at times of crisis to cheer people up. Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic. Read more news From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources What We're Reading Digiday Google is auditioning candidates to succeed the third-party cookie Adweek Even If America Reopened Tomorrow, Most Shoppers Say They Would Stay Home Bloomberg Bed Bath & Beyond Hires L Brands Executive for Image Overhaul Ad Exchanger At GroupM And Omnicom, TV Buyers Old Guard Moves On Suggest a story we should read Upcoming Events How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Adapting Your Customer Experience Management Strategy May 20, 2020 - May 20, 2020 | Webinar 2pm ET How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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