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Plan Your Analytics Strategy Now … for the Future
Are you making the decisions today that will help your company adapt to an uncertain future? Analytics and AI can make your business more responsive, more innovative, and ultimately more successful. But critical decisions around when and how to use data can't be outsourced to data scientists or vendors. Ultimately, they must be made by business and marketing leaders.
In this complimentary eBook from one of the world's top business schools, you'll learn how leading faculty and practitioners are thinking about this quickly evolving field, including:
© Kellogg School of Management, Northwestern University
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