May 19 - Chex Mix reboots '90s video game | YouTube relaunches premium ad offering

YouTube advertisers get access to streaming TV under new YouTube Select offering; Sameness, exploitation sets in for COVID-19 ads, study says; Why QSRs must move past competitive sparring in the COVID-19 era View online | Signup | Forward

Daily Dive May​ 19,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Personalized content. Perfectly timed. Our 2020 Digital Trends report. Top marketers' top priorities. Read now.   Chex Mix reboots branded video game from the '90s Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram. YouTube advertisers get access to streaming TV under new YouTube Select offering Ahead of the NewFronts, YouTube is unifying and expanding its premium video ad offering with an emphasis on areas that are booming during the pandemic. Sameness, exploitation sets in for COVID-19 ads, study says Pandemic-related ads can still be effective, but brands must be creative in order to connect with consumers who are tiring of this messaging. Deep Dive Why QSRs must move past competitive sparring in the COVID-19 era After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model. Read more news Create and Measure Success with Competitive Intelligence Discover how leading marketers are leveraging competitive intelligence in their go-to-market strategies and messaging in this upcoming webinar. Register Now From Our Library Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources What We're Reading TechCrunch Walmart says it will discontinue Jet, which it acquired for $3B in 2016 Digiday Pivot or pause? With the 2020 Games postponed, Olympics sponsors are adapting their ads AdExchanger Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns CNBC To show how easy it is for plagiarized news sites to get ad revenue, I made my own Suggest a story we should read Upcoming Event How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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