May 27 - Ben & Jerry's nods to 'Space Force' in Netflix tie-in | Where ad spending is thriving mid-pandemic

Where ad spending is thriving during COVID-19, including a few surprises; Instacart starts self-serve ad platform to connect brands with shoppers; Busch Beer unveils corn cans, NASCAR tie-in for farmer relief; PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic View online | Signup | Forward

Daily Dive May​ 27,​ 2020 | Today's news and insights for marketing leaders Ben & Jerry's launches ice cream into stratosphere for Netflix tie-in The stunt starring the new Boots on the Moooo'n flavor is a nod to "Space Force," a new comedy from the makers of "The Office." Where ad spending is thriving during COVID-19, including a few surprises Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens? Instacart starts self-serve ad platform to connect brands with shoppers Procter & Gamble, Unilever and PepsiCo are among the brands that have tested the ad platform in the past two months, MediaPost reported. Busch Beer unveils corn cans, NASCAR tie-in for farmer relief Limited-edition packaging is available in 33 states to help the brand support a nonprofit partner's expansion into Kansas. Q&A PepsiCo Foodservice CMO on linking restaurant relief to culture amid a pandemic Scott Finlow spoke to Marketing Dive about how the food and beverage giant's purposeful efforts have tapped into what's popular now, including John Krasinski's "Some Good News." Read more news How to Plan for an Uncertain Back to School Season The back to school shopping season will look very different in the face of COVID-19. Explore how marketers can remind agile in the face of uncertain consumer behaviors. Learn More From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Playbook 3 Ways Retail Executives Are Preparing for the Future of In-Store Tech By Brand Studio Trendline Everything You Need to Know About Personalization View all resources What We're Reading The Wall Street Journal Facebook Executives Shut Down Efforts to Make the Site Less Divisive CNBC Walmart strikes deal with secondhand apparel site to ramp up online fashion sales AdExchanger S4's MightyHive Expands Latin American Presence With Digodat Suggest a story we should read Upcoming Event How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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