May 28 - Burger King supports employees with customer thank yous | LGBTQ-inclusive marketing opens door to acceptance

LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find; CMOs became a more diverse group in 2019, study says; Where ad spending is thriving during COVID-19, including a few surprises; Criteo's self-service platform places ads across retailer e-commerce sites View online | Signup | Forward

Daily Dive May​ 28,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Inside the Rapidly Changing World of E-Commerce E-commerce has evolved from an emerging channel to a necessity due to COVID-19. Find out how companies such as PepsiCo and Campbell are adjusting in this Trendline.   Burger King celebrates employees with customer thank yous More than 5,000 customers left messages of gratitude to the fast food chain's workers while placing orders in the mobile app. LGBTQ-inclusive marketing opens door to acceptance, P&G and GLAAD find A study published ahead of Pride month positions the coronavirus pandemic as an opportunity to make a bigger impact on the community. CMOs became a more diverse group in 2019, study says Gains made by women and minorities last year are noteworthy given the continued focus on the marketing industry's lack of diversity.  Where ad spending is thriving during COVID-19, including a few surprises Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens? Criteo's self-service platform places ads across retailer e-commerce sites The portal arrives as a shift toward online shopping during the pandemic supports retail media that delivers personalization without third-party cookies. Read more news How to Plan for an Uncertain Back to School Season The back to school shopping season will look very different in the face of COVID-19. Explore how marketers can remind agile in the face of uncertain consumer behaviors. Learn More From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Playbook 3 Ways Retail Executives Are Preparing for the Future of In-Store Tech By Brand Studio Trendline Everything You Need to Know About Personalization View all resources What We're Reading CNN White House proposal would have FCC and FTC police alleged social media censorship Digiday TV advertisers want new rights to pull out of ad deals CNET Bezos defends Amazon firing of activist employees The Wall Street Journal HBO Max Is Left Out of Amazon's, Roku's Platforms at Launch Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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