May 15 - M&M's crowdsources creative with virtual coloring book | 3 pandemic behaviors that will stick

3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts; TikTok to present at IAB NewFronts for 1st time; PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty; Marketers must adapt to change, the only certainty for global business this decade View online | Signup | Forward

Daily Dive May​ 15,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Create and Measure Success with Competitive Intelligence Understanding your industry's competitive landscape is the first step in building a go-to-market strategy. Learn more in this upcoming webinar.   M&M's crowdsources next TV spot via virtual coloring book The commercial airing in June will weave user-generated creations together to share a message of unity. 3 pandemic-related behaviors will stick as consumer anxiety subsides, Kantar predicts Areas like heightened cost consciousness offer opportunities and challenges for marketers in the months ahead. TikTok to present at IAB NewFronts for 1st time Appearing at the NewFronts is a significant step in the social video app's efforts to make media buyers more aware of its power to engage audiences, especially younger ones. UPDATED PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty Research undertaken by the company found 86% of consumers agreed it's "critical" for brands to show empathy now if they want to grow loyalty. Opinion Marketers must adapt to change, the only certainty for global business this decade Entrepreneurs and strategists talk ad nauseam​ of disruption. But what if the velocity of change is so fierce that it calls the very definition of disruption into question?​ ICF Next's Bob Feldman weighs in. Read more news From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources What We're Reading The Wall Street Journal Ad-Verification Firm Integral Ad Science Laying Off Nearly 10% of Workforce CNBC Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say AdExchanger With Sports On Hold, The Drone Racing League Is Flying High With Marketing Partners And A Broadcast Deal Suggest a story we should read Upcoming Events How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Adapting Your Customer Experience Management Strategy May 20, 2020 - May 20, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip