May 13 - Coke's top North American marketer exits | Brand behavior mid-pandemic sways future loyalty

Companies' behavior mid-pandemic influences future brand loyalty, survey finds; Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment; Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era View online | Signup | Forward

Daily Dive May​ 13,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive Brand Studio Create and Measure Success with Competitive Intelligence Understanding your industry's competitive landscape is the first step in building a go-to-market strategy. Learn more in this upcoming webinar.   Coke's leading marketing executive in North America is retiring Geoff Cottrill, SVP of strategic marketing since 2018, will exit on June 1, according to an internal memo viewed by Ad Age. Companies' behavior mid-pandemic influences future brand loyalty, survey finds Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy​. Cadillac's CMO wants the upfronts to evolve to meet a disruptive moment During a webinar hosted by Innovid, Melissa Grady talked about growing difficulties in areas like measurement and where new brand opportunities lie during the pandemic. Deep Dive Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices. Read more news From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio View all resources What We're Reading The Drum Airbnb culls growth marketing and experience design in coronavirus layoffs Adweek Popeyes and Burger King's CEO Says Coronavirus May Permanently Alter the Restaurant Experience Suggest a story we should read Upcoming Events Adapting Your Customer Experience Management Strategy May 20, 2020 - May 20, 2020 | Webinar 2pm ET How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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