Consumer research study: shopping habits evolve as COVID-19 intensifies

Hi there,

The health and economic crisis that is COVID-19 has created an unprecedented shift in consumer shopping behavior. Brands and retailers need to keep a pulse on how consumers are shopping as the situation continues to change on a weekly basis.

Shopkick and Trax joined forces to survey more than 26,000 US consumers over the course of two months to uncover how their behaviors were changing. Our data reveals key insights for brands and retailers and answers pressing questions including:
Are consumers using new channels to shop as the pandemic intensifies?
How are growing safety concerns impacting trip frequency and basket size?
Is the economic crisis changing consumer attitudes toward non-essential spending?
How has panic buying affected inventory levels from month to month, and state to state?
Download the study to take advantage of these eye-opening insights

Want to reach 84,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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