Weekender: Facebook acquires Giphy image-sharing platform for reported $400M

View online | Signup | Forward Weekender May​ 16,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Marketing Dive Brand Studio Create and Measure Success with Competitive Intelligence Understanding your industry's competitive landscape is the first step in building a go-to-market strategy. Learn more in this upcoming webinar.   Facebook acquires Giphy image-sharing platform for reported $400M The popular service for sharing GIFs will join the Instagram team and further integrate with the app, which was already a significant driver of traffic. Pedigree supports contactless pet adoption with Zoom tie-in Starting tonight, the Mars-owned brand is jumping on the Zoom boom to help prospective pet owners virtually connect with dogs. PepsiCo finds empathy is new imperative for marketers amid pandemic uncertainty Research undertaken by the company found 86% of consumers agreed it's "critical" for brands to show empathy now if they want to grow loyalty. 52% of advertisers plan to increase spending this summer, survey finds Many advertisers are planning media just three months out as opposed to the typical six months as they await the economy's response to schools and businesses reopening. Grey Goose hires bartenders for video mixology series "House Pour" gives a face to the many bar workers who are out of work due to coronavirus-related shutdowns. Companies' behavior mid-pandemic influences future brand loyalty, survey finds Eighty-four percent of respondents said how companies prioritize employee welfare during the global health crisis will become a more important factor on what they buy​. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Why sustainability could be more crucial — and difficult — for brands in the COVID-19 era Calls for public good are on the rise amid the pandemic, which has dispelled myths around cost and created higher expectations for ethical practices. From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources Best of What We're Reading The Wall Street Journal Ad-Verification Firm Integral Ad Science Laying Off Nearly 10% of Workforce CNBC Advertisers better figure out their post-coronavirus online strategies 'in a hurry,' analysts say Ad Exchanger At GroupM And Omnicom, TV Buyers Old Guard Moves On Adweek Even If America Reopened Tomorrow, Most Shoppers Say They Would Stay Home Supply Chain Dive Target to acquire Deliv tech as the last-mile startup shuts down Digiday Google is auditioning candidates to succeed the third-party cookie Suggest a story we should read Upcoming Event How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip