Weekender: Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner

View online | Signup | Forward Weekender May​ 23,​ 2020 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Adobe Personalized content. Perfectly timed. Our 2020 Digital Trends report. Top marketers' top priorities. Read now.   Column Campaign Trail: Muscle Milk flexes mental resilience under PepsiCo banner "Own Your Strength" is the protein beverage's first effort since being acquired in 2019 and aims to connect with fitness buffs stuck at home during the pandemic. Skittles returns to controversial colorless packaging in honor of LGBTQ Pride The rainbow-free design drew criticism for its past pure white iteration, but a more muted gray bag could read as appropriate this year given the pandemic. Michelob Ultra puts Peyton Manning in 'Caddyshack' to tee up live golf match As a sponsor of Capital One's The Match: Champions for Charity, the AB InBev brand is supporting the first televised golf event since the pandemic hit.  Chex Mix reboots branded video game from the '90s Leaning into nostalgia and a recent uptick in gaming, the General Mills brand lets players unlock game content through codes on packaging and Instagram. Mastercard brings Priceless experiences lineup online A library of content features everything from cooking shows to live concerts with brand ambassador Camila Cabello. Walmart flips associate's hopeful poem into new video ad The retailer continues to spotlight employees during the pandemic as people place a higher value on how brands treat workers. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Coronavirus brings thorny issue of worker treatment to the marketing fore Consumers are putting more value on brands that treat their employees well during the pandemic, but the crisis has sharply amplified labor tensions. Deep Dive Why QSRs must move past competitive sparring in the COVID-19 era After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model. Create and Measure Success with Competitive Intelligence Discover how leading marketers are leveraging competitive intelligence in their go-to-market strategies and messaging in this upcoming webinar. Register Now From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Playbook 3 Ways Retail Executives Are Preparing for the Future of In-Store Tech By Brand Studio View all resources Best of What We're Reading MediaPost McDonald's Is Lovin' Publicis' 'Power Of One,' Names It Planning Agency For Mainland China Digiday Dmexco is happening in September, returning to more local roots AdExchanger Moat Introduces New Reach Metric For Cross-Platform Digital Campaigns The New York Times A Little E-Commerce Has Big Ripples The Verge The antitrust case against Google is becoming just another partisan fight The Hollywood Reporter John Krasinski's 'Some Good News' Sells to ViacomCBS Following Massive Bidding War Suggest a story we should read Upcoming Event How Competitive Intelligence Can Optimize Your Go-To-Market Strategy May 27, 2020 - May 27, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip