May 18 - Why QSRs must stop sparring in COVID-19 era | Lowe's helps 'American Idol' singers build stages

Lowe's helps 'American Idol' singers build home stages for season finale; WSJ: Google could be hit with DOJ antitrust suit as early as this summer; Nintendo only brand to rank in top 10 for online, offline marketing; Chrome to block resource-depleting ads View online | Signup | Forward

Daily Dive May​ 18,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Personalized content. Perfectly timed. Our 2020 Digital Trends report. Top marketers' top priorities. Read now.   Deep Dive Why QSRs must move past competitive sparring in the COVID-19 era After years of hijacking each other's campaigns and snarky social media posts, marketers in the category will need to find new tones and tactics as coronavirus upends their business model. Lowe's helps 'American Idol' singers build home stages for season finale A TV integration and social media campaign lets the brand organically connect with home owners while extending its messaging to fans of the show. WSJ: Google could be hit with DOJ antitrust suit as early as this summer While the tech giant's advertising tech is a point of emphasis, it isn't alone in the antitrust spotlight, as Facebook's acquisition of Giphy last week is already raising some alarm among lawmakers. Nintendo only brand to rank in top 10 for online, offline marketing The video game giant rose one slot to No. 2 for having a "talkworthy" online campaign, while its Nintendo Switch console ranked No. 9 for offline brand sharing. Chrome to block resource-depleting ads Google will begin reducing ads that suck up battery life and data, a move that could boost the user experience without putting a big dent in revenue. Read more news Create and Measure Success with Competitive Intelligence Discover how leading marketers are leveraging competitive intelligence in their go-to-market strategies and messaging in this upcoming webinar. Register Now From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Webinar - on demand The Impact of COVID-19 on E-commerce Deliveries and Returns By Brand Studio View all resources What We're Reading Bloomberg Facebook Gets Inside Look at Competition’s Data With Giphy Buy CNBC With TV ad commitments plummeting, the advertising business may never look the same Digiday 'A tale of two cities': The coronavirus is creating a barbell effect for publishers' ad sales Suggest a story we should read Upcoming Event How to Create Personalized Site Experiences May 19, 2020 - May 19, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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