May 29 - Dunkin' spoofs election with Donut Party | Digital ad revenue sees slowest quarter in a decade

Record digital ad revenue preceded slowest quarter in a decade, IAB finds; Truly Hard Seltzer celebrates Pride with OOH, social campaign; Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow; What marketers can learn from media coverage of COVID-19 View online | Signup | Forward

Daily Dive May​ 29,​ 2020 | Today's news and insights for marketing leaders   TRENDLINE Inside the Rapidly Changing World of E-Commerce E-commerce has evolved from an emerging channel to a necessity due to COVID-19. Find out how companies such as PepsiCo and Campbell are adjusting in this Trendline.   Dunkin' declares support for The Donut Party in nod to election year A campaign running in stores, on TV and across digital encourages consumers to vote for their favorite "canDOUGHdate" and create party slogans. Record digital ad revenue preceded slowest quarter in a decade, IAB finds With the coronavirus crisis forcing many brands to trim advertising budgets, 2020 may see the first dip in U.S. digital ad revenue in years. Truly Hard Seltzer celebrates Pride with OOH, social campaign The Boston Beer Company brand looks for ways to celebrate the 50th anniversary of the NYC Pride March, which has been canceled this year. Comcast splits ownership of targeted ad platform with Charter, ViacomCBS as TV pressures grow Each company now owns one-third of Blockgraph, which bolsters brands' ability to use data for TV ad-targeting in a privacy-minded way. Opinion What marketers can learn from media coverage of COVID-19 By convincing an entire nation to take desired actions, the media's actions provide a roadmap for marketers that shows how to lead prospects to the purchase of products and services, writes Interrupt Media's Ben Lack. Read more news How to Plan for an Uncertain Back to School Season The back to school shopping season will look very different in the face of COVID-19. Explore how marketers can remind agile in the face of uncertain consumer behaviors. Learn More From Our Library Playbook The Comprehensive Guide to Implementing Attribution By Brand Studio Playbook Planning for Back to School When the Season Isn't Certain By Brand Studio Playbook 5 Revenue-Boosting Marketing Opportunities Using Creative Automation By Brand Studio Trendline Everything You Need to Know About Personalization View all resources What We're Reading CNet Trump vs. Twitter: What you need to know about the free speech showdown The New York Times In Coronavirus Advertising, You’re the Hero Adweek Anheuser-Busch Asks for Help Promoting Its Newest Hard Seltzer TechCrunch YouTube introduces Video Chapters to make it easier to navigate longer videos Suggest a story we should read Upcoming Event How 3 Retailers Are Reshaping the Customer Experience Amid COVID-19 June 23, 2020 - June 23, 2020 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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