Weekender: Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis

View online | Sign up | Forward

Marketing Dive's Top News Weekender | April​ 11,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Customers with CRM Hygiene Delivering consistent, customized customer experiences requires ongoing CRM maintenance as your customers evolve and data changes. Learn more in our playbook. Column Campaign Trail: Trade Coffee's remotely produced ad embodies creativity in crisis A new 30-second spot mirrors how stir-crazy consumers are heading online to socialize while social distancing, and shows how brands can navigate the uncharted waters of building assets at home. Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event. The consumer after COVID-19 Shoppers will return. But they're living through a pandemic that will change them, maybe forever. Sponsored Content by Factual Factual offers free insights to customers during COVID-19 Understand COVID-19 impact on your foot traffic and market share with Factual Insights. Learn More Burger King encourages people to be heroes by staying home "Stay Home of the Whopper" salutes healthcare workers while pushing free delivery for housebound consumers. Report: Amazon pulls third-party vendors from affiliate program The suspension follows similar moves by Walmart, and could hurt publishers that rely on affiliate incomes as advertising retreats and programs are cut. Shaquille O'Neal ads drive engagement for Papa John's The NBA star's endorsement is helping the pizza chain rebuild its image and lift delivery orders following founder John Schnatter's ouster. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Brands recalibrate to community-building during quarantine Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides? Best of What We're Reading Campaign DDB's Wendy Clark quits to become Dentsu Aegis Network global CEO Digiday The Disruptor: Why AT&T tapped Jason Kilar to make sense of WarnerMedia Adweek What Marketing Will Miss by Going a Year Without Cannes AdExchanger MediaMath Cuts 8% Of Staff, Citing Coronavirus The Wall Street Journal Airbnb Paying More Than 10% Interest on $1 Billion Financing Announced Monday Adweek Winning the Virtual Room: How Agencies' Pitches Are Evolving During Coronavirus Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip