April 8 - Nathan's Famous overhauls tech | Teen spending hits lowest point in 9 years

Teen spending hits lowest point in nearly a decade as coronavirus concerns grow; CNN acquires Canopy, maker of personalized news app Tonic; The consumer after COVID-19 View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 8,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Customers with CRM Hygiene Delivering consistent, customized customer experiences requires ongoing CRM maintenance as your customers evolve and data changes. Learn more in our playbook. Nathan's Famous upgrades tech, adds geotargeting and digital ordering In a one-month pilot, the chain saw increased engagement at a lower cost-per-click since adding AI-enabled ad formats to its marketing mix. Teen spending hits lowest point in nearly a decade as coronavirus concerns grow Categories like cosmetics experienced a blow from Gen Zers this spring, while some food and apparel brands fortified their lead, Piper Sandler found.  CNN acquires Canopy, maker of personalized news app Tonic The deal comes as the cable news network has reportedly been working on a fresh digital content platform. Sponsored Content by Factual Factual offers free insights to customers during COVID-19 Understand COVID-19 impact on your foot traffic and market share with Factual Insights. Learn More The consumer after COVID-19 Shoppers will return. But they're living through a pandemic that will change them, maybe forever. Read more news What We're Reading Food Dive As coronavirus helps CPG sales spike, companies reinvest revenue in relief efforts The Wall Street Journal Airbnb Paying More Than 10% Interest on $1 Billion Financing Announced Monday Adweek Winning the Virtual Room: How Agencies' Pitches Are Evolving During Coronavirus AdExchanger MediaMath Cuts 8% Of Staff, Citing Coronavirus Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Upcoming Event Building Resilient, Adaptable Operations in the Face of Disruption with Low-Code April 14, 2020 - April 14, 2020 | Webinar 11am ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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