April 7 - Pepsi sponsors celeb-heavy charity special | Brands like Zoom triple ad spend during pandemic

Communication software brands like Zoom triple ad spending under coronavirus; Report: Amazon pulls third-party vendors from affiliate program; Brands recalibrate to community-building during quarantine View online | Sign up | Forward

Marketing Dive's Top News Daily edition | April​ 7,​ 2020 BROUGHT TO YOU BY — Marketing Dive Brand Studio Protect Your Customers with CRM Hygiene Delivering consistent, customized customer experiences requires ongoing CRM maintenance as your customers evolve and data changes. Learn more in our playbook. Pepsi sponsors global celebrity-filled streaming special for COVID-19 relief The company will donate marketing expertise and resources, including reallocating paid media and leveraging its agencies, for the April 18 event. Communication software brands like Zoom triple ad spending under coronavirus A jump in Q1 comes as enterprise businesses, brands and consumers are looking for ways to stay connected during pandemic lockdown. Report: Amazon pulls third-party vendors from affiliate program The suspension follows similar moves by Walmart, and could hurt publishers that rely on affiliate incomes as advertising retreats and programs are cut. Sponsored Content by Factual Factual offers free insights to customers during COVID-19 Understand COVID-19 impact on your foot traffic and market share with Factual Insights. Learn More Deep Dive Brands recalibrate to community-building during quarantine Social distancing mandates upended in-person activations, leading brands like Chipotle to get creative with cultivating connections online. But can they sustain momentum once the pandemic subsides? Read more news What We're Reading CNBC NBCUniversal will devote more time to news as it cuts commercial airtime The Drum ‘We location scouted on Zoom’: how Toyota and Saatchis shot a new campaign remotely Digiday The Disruptor: Why AT&T tapped Jason Kilar to make sense of WarnerMedia TechCrunch HubSpot unveils new content management system aimed at marketers Suggest a story we should read From Our Library Webinar - on demand How to Intelligently Prevent Fraud and Drive Growth By Brand Studio Survey Report The State of Marketing Personalization in 2020 By Brand Studio Playbook Using E-Commerce Packaging to Strengthen Brand Identity By Brand Studio Playbook Protect Your CRM to Improve the Customer Experience By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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